请务必将你的产品特点，服务，创意和推荐“翻译”成“能对观众带来的好处”，然后将这些好处和他们的需求结合起来。
Be sure to translate the features of your product, service, idea or recommendation into audience benefits a and target the benefit to fit that audience.
如果您认为该规范将带来非常多的好处，以致于当它一进入“推荐的建议书”状态，您就想尝试使用它，那么2002年春季将是了解这个规范的好时机。
Spring 2002 would be a good time to get to know the spec if you think it will offer big enough benefits that you want to try it out as soon as it reaches Proposed Recommendation status.
相对于传统的教科书，这样做有如下一些主要的好处：传播更广，成本更低，老师的推荐以及可对教材内容进行定制。
Some key benefits over traditional textbooks include: wider distribution, lower costs, teacher recommendations and customizable texts.
应用推荐