某些酒店可能试图推销自身品牌、推销一家具体酒店或具体的目的地，而其他酒店则可能希望推广一次特别的宣传，或开拓新的目标市场。

Hotels may be trying to promote their brand, a specific property, and or specific destinations, while others may be looking to push a special promotion or perhaps pursuing a new target market.

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这幅广告将在40个不同的国家进行长达12个月的宣传推广，目的是展现迪拜的本色。

The advert will be promoted in 40 different countries over a period of 12 months in an effort to reflect the true colours of Dubai.

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当旅游企业有新的目的地或者产品需要宣传推广时，他们一般会邀请传统平面媒体和广播媒体的记者参与媒体体验旅行(press trip)，关于这方面的讨论已经有很多。

Much is made of how press trips have typically focused on traditional print and broadcast media journalists when showing off a new destination or product.

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