顾客价值是指顾客从拥有和使用某产品中获得的价值与为取得该产品所付出的成本之差。

Consumer value: is the difference between the values the consumer gains from owning and using a product and the costs of obtaining the product.

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顾客让渡价值是指顾客总价值与顾客总成本之差。

Customer delivered value is the difference between total customer value and total customer cost.

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顾客价值管理是指对客户群对于公司终生的价值不断的动态优化。

Customer value Management is the ongoing dynamic optimization of the value of a portfolio of customers throughout their lifetime with your company.

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