This paper analyses the differences between different sections of candidate examinees in the matter of their predilections for university types, on the basis of an empirical study, and points out the key issues of the enrolment marketing strategies for universities.
本文通过对预期本科生偏好的实证研究,分析出不同细分市场的预期本科生对高校属性的不同偏好,并在此基础上指出了高校招生营销工作的主要着力点。
参考来源 - 基于考生需求偏好的招生营销对策研究·2,447,543篇论文数据，部分数据来源于NoteExpress
虽然之间的紧张关系和市场营销的任务早已明确招生，许多人认为的平衡已倾斜向后者太远。
Although the tension between mission and marketing has long defined admissions, many believe the balance has tilted too far toward the latter.
其它大学可以把该校方法作为一种招生方法，或者一种推销大学的营销方式。
Colleges who want to follow in UNSW's footsteps could easily take this idea and turn it into a recruiting or marketing campaign for their university.
跟学校合作招生实现大规模培训，而不是动用自己的营销和经济力量去辛苦抓散客。
We'd rather collect mass students through cooperation with schools than catch sporadic patrons after painful and costly marketing campaigns.
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