抓住人心的办法，有时候很难，有时候又很简单。
In the sometimes difficult to grasp the popular feeling way, in the sometimes simple.
抓住了那个小偷，真是大快人心。
对导语的阅读研究表明，导语不单应保持简短，而且应在头几个词直指人心，抓住读者注意力。
Our findings about blurbs suggest that not only should they be kept short, but the first couple of words need to grab the viewer's attention.
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