我认为它们是靠把简单有效和社交化融合在一起来做到的。
They do so, I believe, by being some combination of simple, social and useful.
苹果不但为用户提供非常酷的小工具，而且能提供把计算、在线信息手机和娱乐这些数字生活融合在一起的软件。
Apple is offering users not just cool gadgets but also the software that glues together their digital lives - computing, online information gathering and entertainment.
把未来和想象融合在一起之后，他开始做，也就是一本叫做“商务2.0”的网络商务杂志。
Merging it with Imagine, he took the whole thing public, all while starting business 2.0, the Internet-age business magazine.
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