举例来说,苹果产品的大部分研发由其他公司参与,但是苹果公司却从产品的设计,系统集成和营销这些技术收获了巨额利润。
For example, most of the research behind the iPod was done by other firms, but Apple reaped huge profits from its skill in design, systems integration and marketing.
在汽车,机械和化工品方面,如果人们用研发在投资收益比中所占的份额来衡量这些中等技术产品,德国的表现历来都很好。
Germany has done pretty well with cars, machines and chemicals, medium-tech products as measured by the share of turnover invested in research and development (R&D).
Johanna Rothman与企业一起,帮助他们改善产品研发的管理水平,最大化管理和技术人员的生产力,提升产品质量。
Johanna Rothman works with companies to improve how they manage their product development — to maximize management and technical staff productivity and to improve product quality.
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