开发的内容、手段单一；
就促销策略来看，本土企业促销手段单一，往往成本大收益小。
On the promotion strategy, promotion of local enterprises a single, often cost Big profit.
其产生的根源是管理手段单一、体制不健全、道德危机以及社会性诱因。
The origin comes from the simple management, the unsound systems of organization, moral crisis and also the social problem.
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