在该项目中，它将显示的价值，房地产之间的西铁路线和购买行为的潜在买家。
In the project, it would show the value of real estate among the West Rail Line and the buying behavior of the potential buyers.
正是在这种背景之下，本文提出了中小房地产企业品牌营销战略，从理论上回答了中小房地产企业是否有必要和如何进行项目品牌营销问题，又具有应用参考价值。
This paper not only replies that small and medium sized real estate enterprises why and how to carry out project brand marketing strategy, and also has application consulting value.
本文对房地产公司的开发项目管理实践具有一定借鉴价值，对建设工程项目管理具有一定参考价值。
This may has some reference value for the management practice of the development project and the construction.
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