本报告通过对房地产行业品牌现状与问题的研究，得到房地产企业品牌建设的途径。

The report brings forward the ways that the real estate business build the brand through the study of status and problem of the real estate industry.

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因此，对于房地产企业品牌扩张战略的规律研究也必定是中国房地产企业扩张的现时之需。

So, to the law research of brand expanding strategy of the real estate enterprises must be the current demand that Chinese real estate enterprises expand.

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正是从这一点出发，本文结合房地产企业运作的一些特殊性，构建了一个房地产企业品牌经营战略体系。

Exactly proceed from this, the text combines some particularity of enterprise's operation of the real estate, plan to construct enterprise's brand management strategy system of a real estate.

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