房地产；价值链；投资决策；项目价值。
Real estate; value chain; Investment decision-making; the value of the project.
同时以房地产企业价值链为例进行了应用分析和优化。
The case study is analyzed about value chain of real estate enterprise.
此外，本文还运用模糊线性规划法对房地产企业的价值链优化进行了定量化分析。
Besides, the paper makes a quantitative analysis on the value chain optimization of real estate enterprises through a fuzzy linear programming model.
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