提出了户外广告设置应遵循的原则，即整体构想、合理规划、全面设计。

Proposed the outdoor advertising establishment should follow principle, namely whole conception, reasonable plan, full-scale design.

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户外广告设置规划的宗旨是规范城市户外广告设置，保护市容市貌，美化城市景观。

The objective of outdoors advertisement installation plan is to standardize city outdoors advertisement installation, to protect city's appearance city appearance, to beautify the city environment.

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本文论述了现今户外广告设置无序性的根源，并详细分析将有形的事物——户外广告如何进行秩序的整合的对策。

This paper makes use of visual theory of mass communication to investigate lots of outdoor advertisements so that visual figure may be formed.

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