“‘凯悦酒店集团’的新名字引领着我们的品牌，并反映了集团的核心业务，”凯悦酒店集团总裁兼首席执行官Mark Hoplamazian表示。

“The name Hyatt Hotels Corporation leads with our brand and captures the company’s core business, ” said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation.

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品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。

Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.

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我们追捧榜单上的品牌的一个原因是因为它们总是在革新，就像耐克和劳力士，但与此同时它们的核心特性没有改变。

One of the reasons we keep seeing the same brands on the list, like Nike and Rolex, is because they're always innovative, but at the same time they retain their core identity.

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