在发达国家的市场中,像诺基亚、RIM和苹果公司这样生产高品质手机的制造商都拥有自己的强势品牌和极为忠实的客户群。
In developed markets, makers of elaborate handsets such as Nokia, RIM and Apple have strong brands and fiercely loyal customers.
贝恩公司(与意大利几家银行合作过的咨询公司)的Paolo Bordogna说:“意大利的银行比他们看起来强壮的多,一贯地,他们与自己忠实的客户群保持着有力的经营默契。
“The Italian banks are much stronger than they look, ” says Paolo Bordogna of Bain &Co, a consultancy that has worked with several. “They typically have strong retail franchises with loyal customers.”
而同样重要的是,国泰航空的任何大的变动都有可能失去世界上最忠实的一个客户群。
Equally important, any upheaval at Cathay might alienate one of the world's most loyal groups of customers.
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