消费者现在做出购买决定的方式意味着市场营销的影响来源于传统付费媒体之外的一系列因素。

The way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.

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我们了解到：社交媒体对购买行为影响巨大，49%的销售者视社交媒体为他们成功的重要因素。

What we learned: Social media has had an enormous impact on buying behavior with 49% of sellers seeing social media as important to their

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许多因素影响着人们对一个请求、学习建议的感觉，甚至他们对千载难逢的机会的权衡和邻居是否购买某种商品。

Many factors influence people’s susceptibility to an appeal, studies suggest, including their perception of how exclusive an opportunity is and whether their neighbors are buying it.

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