本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
消费者行为是在一定情境或背景下产生的，其中，社会情境中的广告心理效应是最重要的情境性影响因素。
Consumer behavior is generated from a certain context or background, and the advertisement psychological effect of social context is the most important contextual influential factors.
消费者行为受内部和外部因素影响。
The consumer behavior is affecting by the internal and external factors.
应用推荐