而消费者的需求数量和结构的变化受到多方面因素如人口、经济、社会文化、购买心理和购买行为等的影响。
And changes in consumer demand and the number of structures affected by many factors such as population, economic, social, cultural, psychological, and purchasing behavior of purchase.
本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
产品的情感价值以及通过产品形态所传达出来的精神价值逐渐成为影响消费者购买行为的重要因素。
Both the product's emotion value and the spirit value which is communicated by the form of the product gradually become an important factor to affect consumers' habits of purchasing.
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