形象导向型旅游地开发代表着当今区域旅游开发的发展趋势。
The Image Oriented tourism exploitation Strategy (IOTES) is an important trend for the regional tourism development and exploitation.
旅游路线选择按照形象导向模式进行，受旅游宣传促销影响很大。
Their selection on traveling routes is affected by the images propagated by destinations.
近20年的时间里，区域旅游业开发经历了资源导向、市场导向、产品导向、形象导向等4个阶段。
For near 20 years, the development of region tourism industry has gone through 4 stages such as resources direction, market direction, product direction and image direction.
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