学校品牌是一所学校在长期的教育实践过程中逐步形成并为公众认可、具有特定文化底蕴和识别符号的一种无形资产。
School brand refers to the invisible resources with a given cultural foundation and recognizing symbols which are gradually-formed and publicly-accepted amid their education practice.
成功的品牌源于它满足了消费者的各种体验，形成了附加价值和无形资产。
The success of Brand lies in its meeting with various tastes of consumers and achieving the additional value and invisible assets.
医院非专利技术是医院无形资产的主要组成部分，也是形成医院其他无形资产的基础。
The hospital"Know-how"is the main component part of hospital intangible assets and the foundation of other intangible assets.
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