在追踪当下人们阅读方式嬗变的同时，本文立足于当今的大文化背景下，探讨产生这种变化的深层动因。

Tracking the evolution of contemporary reading mode, this thesis based itself in today's grand culture background to probe into the deep motivation of this change.

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体验，虽古已有之，但体验的经济价值却在当今时代才得以突显，其背后当然有着深刻的经济和文化背景。

Having existed for a very long time, economic value of experience is becoming more and more striking nowadays, of which there are deep economic and cultural backgrounds.

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