要记住，你是要用视觉资料来强化你的信息，而不是削弱你所讲述的内容。

Remember you want your visuals to reinforce your message, not detract from what you are saying.

《柯林斯英汉双解大词典》

主要目标就是保存信息-强化训练它直到变成你的本能，就像是你与生俱来的本能一样。

The primary goal is information retention – to practice something until it becomes second nature to you, like an automatic function of who you are.

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你的品牌信息是否在你做的每件事情里得到强化？

And does the message get reinforced in everything you do?

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