1 济南奥体中必赛后运营效率提升的“五化模式”及路径选择 张志勇(Zhi-Yong Zhang); 杨吉庆 ( Ji-Qing Yang );曾书金(Shu-Jin Zeng) 1-4+19 2 河南省主要农产品竞争力研究 戴丽娜(Li-Na Dai);韩典(Dian Han) 15-1...
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张志勇说，李宁公司还将营销预算占年收入的比率从13%提高到16%。
Li Ning is also increasing its marketing budget to 16% of its annual revenue from 13%, Mr. Zhang said.
张志勇说，刚刚开始消费的消费者在购买耐克和阿迪·达斯，因为他们知道这些品牌。
'Consumers who are just starting to shop are buying Nike and Adidas because those were the names they know,' said Mr.
张志勇说，在中国经营着7，478间运动鞋和运动服专卖店的李宁计划年内开设400家新店。
Mr. Zhang said Li Ning, which runs 7,478 stores in China selling footwear and sports apparel, plans to open 400 new outlets by the end of this year.
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