但是开放式基金管理公司缺乏对开放式基金的营销观念和营销策略。
But the management company of the open-funded funds lacks marketing idea and marketing tactics.
开放式基金的“开放式”运作方式，使其要随时面对投资者的申购和赎回，这使开放式基金的流动性风险不容忽视。
The "open operation way" of the open-ended fund, make it face the investors' applying of purchasing and redeeming at any time, this make its liquidity risk cant be ignored.
如果开放式基金的流动性欠佳，再遭遇投资者的突然集体大额赎回，开放式基金的兑现资产则有可能造成整个市场的直线下坠，市场的流动性丧失。
If the mobility of the open-ended fund is not good enough, then it will encounter the sudden redeeming of invenstors, which may cause the downward trend and the mobile forfeiture of the whole market.
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