不同类型顾客关系的应用环境如何开发牢固的顾客纽带和让顾客满意：建立顾客价值(Customer Value-building Approaches) 贝利和帕勒苏拉门(Berry and Parasuraman(1991)) 提出了3种建立顾客价值强化顾客关系的方法：增加财务利益(adding financial be...
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这就是团购的矛盾之处：当聚焦在价格时，你冒着破坏顾客体验的风险，而那正是协助建立企业资产和价值的要素。
That's the irony, by focusing on price you run the risk of eroding the very thing that helps build equity and value beyond price - customer experience.
只有当你与一定数量的顾客群体建立了固定联系，并且能够通过他们来增加销售和转介业绩之后，你对于公司才算比较有价值。
Your value to the company increases when you have some customer relationships that you can leverage for increased sales and referrals.
战略营销就是建立在顾客中心理论和顾客价值的核心理念上。
Strategic marketing is built around the core concepts of customer centricism and customer value.
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