延伸产品是指顾客购买形式产品和期望产品时,附带获得的各种利益的总和,包括产品说明书、保证、安装、维修、送货、技术培训等。
延伸产品(Augmented product)指消费者在取得产品或使用产品过程中所能获得的除产品基本效用和功能之外的一切服务与利益的总和。
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成分的延伸产品 Va free-Vincent ; Vthe good-Vincent ; Vany good-Vincent ; Va major-vincent
虎翼之火力延伸产品 Lift Fire of Tiger'E
延伸产品责任 Extended Product Responsibility
产品延伸 product extension ; Line stretching
延伸性产品责任 extended product responsibility
谷歌产品延伸 Google Product Extensions
产品延伸策略 Product-line Stretching
产品延伸责任 extended product responsibility ; the extended producer responsibility
大众传媒的核心产品和延伸产品之间存在辩证的关系。
There exists a dialectic relation between the core-products and extending products.
如果原产品质量好,消费者倾向于认为延伸产品的质量也好,反之亦然。
Given a high quality brand, customers tend to favor its extension product as well, and vise versa.
而在很多情况下,品牌联想对消费者对于延伸产品的评价起到了决定性的作用。
Further more, brand associations play a decisive role in consumers 'evaluation of the extended products in many cases.
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