这意味着只有大约5%的电视节目是录好之后再看的，并且少于3%的广告被跳过。
This means only about 5% of television is time-shifted and less than 3% of all advertisements are skipped.
“如果他所说的都是真的，我将有了一位整个广告界前所未有的客户，”麦克马斯特先生在一份最新发现的尚未发表过的备忘录中写道。
“If he was everything he claimed, I would have a client such as no man ever had in the publicity field, ” Mr. McMasters wrote in a newly found and never published memoir.
当越来越多的人把电视节目先录后看，用遥控器跳过商业广告的时候，电视节目的广告收入也受到了影响。
As more people time shift TV shows for later viewing, skipping through the commercials with their remote, TV shows' advertising revenues have been affected.
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