《广告视觉传达》是2005年12月由华夏出版社出版的图书，作者是孙平。本书主要讲述传播与广告视觉传达、广告视觉传达原理等内容。
广告视觉传达中的图形、色彩、文字等元素，传达人们的思维、情感和信息，是“情感符号”的载体。
The elements such as graphic, color, words convey visually people's idea, feeling and information, so they're medium for "motional symbols".
瓶体本身就像广告一样传达了一种信息：不可复制，独一无二的视觉冲击。
The bottle alone conveys the message in all the advertising. No copy, no other visual impressions.
广告设计师们不仅在艺术创意设计人才，他们了解市场营销和如何推广产品和服务，通过视觉传达。
Advertising designers are not only talented in the art of creative design, they understand marketing and how to promote products and services through visual communication.
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