我们采取了联系各家报社的非常规做法来劝阻他们不要承接这则广告。
We took the unusual step of contacting newspapers to advise them not to accept the advertising.
这样做是为了将人们对名人产生的积极印象转移到广告产品中,从而使观众在脑海中自然而然的将二者联系起来。
The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind.
伯宁已经认识到,大量无休止的广告所产生的的力量把某些行为和习惯暗示联系在一起。
Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising.
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