《广告策划创意》是2006年上海画报出版社出版的图书，作者是张惠辛。
广告的策划和设计人员一直以来相信成功的广告必须是有聪明的创意，并能赢得观众情感上的共鸣。
The creators and designers of ads have long believed that a clever idea or emotional resonance drives an ad’s success.
随着体验经济时代的到来，广告创意与策划对美感表现的要求愈来愈迫切。
With the forthcoming of the Experience Economy, demands of aesthetic behavior, which from AD originality and planning, turn to be more and more urgent.
是一家集创意。策划、制作和媒体发布为一体的大型综合性专业化媒体广告公司。
Is a collection of originality. Planning, production and media release for a large comprehensive professional media advertising company.
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