广告竞争是因厂商竞争而在厂商之间产生的不同于产品与与策划的第三类竞争方式,是一种利用广告的手段对产品与厂商本身进行宣传,以夸张与一些打击性为内容的商战竞争手段。
有效的广告竞争 a whiz-bang ad campaign
广告竞争策略 advertising competition strategy
不正当广告竞争的限制 restriction on unfair advertising
中国电视广告竞争报告 Press Circles
广告与竞争 Advertising and Competition
The competition environment and the development trend of advertising industryin China are investigated and the advertising competition strategies are presentedbased on the brand perceived value.
7.对我国广告业的市场竞争环境和主要发展趋势进行了研究,提出基于品牌价值感知的广告竞争策略。
参考来源 - 竞争环境下的广告策略研究·2,447,543篇论文数据,部分数据来源于NoteExpress
市场竞争也将从广告竞争和价格竞争走向全面质量竞争的时代。
Market competition will also shift from advertisement competition and price competition to the time of total quality competition.
这不仅要求技能,而且你的广告质量还应能与出版物中出现的其他广告竞争。
Not only is skill required to make an AD look right, but the quality of your AD must compete favorably with others appearing in the publication.
分析了企业广告竞争的博弈特点,建立了一个简单的企业广告费用博弈模型。
The game characteristics of enterprise advertisement competition are analyzed and a simple game model of enterprise advertisement expenses is established.
So most marketing campaigns and advertising campaigns now have some social component.
所以大多数市场竞争和广告竞争都涉及到了社交网络。
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