诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。
Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.
广告对企业在开拓市场，促进销售，改善企业公关形象，提高企业的整体竞争力和社会影响力上有着十分重要的作用。
Advertising for enterprises in opening up markets, promote sales and improve corporate image and improve the overall competitiveness of enterprises and social influence have a very important role.
在我国，电视广告在当今的社会生活中有着广泛而深刻的影响，发挥着重要的作用。
In our country, the TV advertisement has wide and deep fluence for our life, playing very important functions.
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