因此，广告商更多地投标常用词。
As a result, advertisers would have to bid for more common terms.
广告英语在用词和句法上有一定特色，而且在写作中可大量运用各种修辞手法。
Advertising English has some specific features in words and sentence structure, in which a lot of various rhetorical skills are used.
广告英语在用词和句法上有一定特色，在写作中可大量运用比喻、拟人、重复、双关、变体习语、对偶等修辞。
Ad English has its characteristics in words choosing and syntax, and can use such rhetoric as metaphors, personifications, repetitions, double meanings, anamorphosis phrases and antitheses.
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