在网上也看到广告术语。

Also see advertising terminology on the Internet.

youdao

一大早Jack就问Tina有没有什么创意，要怎么给这种机油新的品牌特性呢？ brand是指“品牌”，而brand identity就是指“品牌特性”，应该是一种广告术语吧。

How can we give this motor oil a new brand identity?

youdao

Groupon从新闻行业借取了一些工具和术语，软化了传统广告的重手笔，将戏谑和姿态加入了折扣宣传。

Groupon borrowed some tools and terms from journalism, softened the traditional heavy hand of advertising, added some banter and attitude and married the result to a discounted deal.

youdao