下次当你看到一个说产品的效率可以提高20%的广告，想想这些数量与相关性的准则，问问自己你会得出什么推论。
Next time you see an advertisement saying some product could be up to 20% more effective, think of these maxims of quantity and relevance, and ask yourself what inferences you are being led to draw.
这样一来，通过提高广告业务的效率，微软最终将得以实现所需的搜索量，借以试图缩小与谷歌之间的差距。
That will finally give Microsoft the volume of search queries it needs to try narrowing the gap with Google by making its ad business more efficient.
法国电视上现在播出的欧宝汽车的广告配上了德语的画外音，就连在巴黎德语也已经成为效率的标志。
On French TV, Opel car adverts are now broadcast with the voiceover in German, now a signifier of efficiency even in Paris.
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