广告市场调查,是广告调查的内容之一,指和广告活动密切相关的市场营销组合因素的调查和企业微观环境的调查。分为市场环境调查、广告主企业经营情况调查、广告产品情况调查、市场竞争性调查、消费者调查等几项内容。
公司市场调查显示,广告传递脏衣服不好的信息常使母亲感到沮丧。
The firm’s market research showed that mothers were frustrated by the message that dirty clothes are bad.
根据市场调查公司尼尔森印度分支的报告,截止到2010年6月,报纸和杂志的广告支出增长了32%。
Newspaper and magazine advertising expenditure increased by 32% in the year to June 2010, according to Nielsen India, a market-research firm.
市场调查机构Gf k最新的手机广告调查显示,相比起其他手机用户,苹果iPhone用户更有可能对广告进行回忆和反馈。
The latest mobile Advertising Report from market research agency GfK found that users of Apple's iPhone were more likely to recall and respond to ads than other mobile phone users.
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