"广告创意与表现"是个多义词,它可以指广告创意与表现(中央广播电视大学出版社出版的图书),广告创意与表现(武汉大学出版社出版的图书),广告创意与表现(化学工业出版社出版的图书)。
随着体验经济时代的到来,广告创意与策划对美感表现的要求愈来愈迫切。
With the forthcoming of the Experience Economy, demands of aesthetic behavior, which from AD originality and planning, turn to be more and more urgent.
现代广告创意中的性别表现存在着一定的不合理因素,广告中的性别与社会角色之间的关系经常是极度模式化的,其中不平等的权力关系随处可见。
Certain unreasonable factors exist in the originality of modern advertisements. Gender differences and social roles of genders are always of the same model which demonstrates the inequality of power.
广告创意是介于广告策划与广告表现制作之间的艺术构思活动。
Advertising is a creative advertising between planning and production of advertising performance between the idea of artistic activities.
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