广告信息策略是指传达广告信息的方案和手段的集合。广告信息的表达要有一定的策略。常用的策略主要要有共鸣策略，先下手策略，品牌印象策略等。
但Google的策略还是一样的：收集网络用户的信息，比如搜索历史，以提供更相关的搜索结果和更有效的目标广告。
But Google's approach is still the same: mining information provided by web users, such as their search histories, to provide more relevant search results and more effective and targeted advertising.
不知不觉，通过电视广告宣扬候选者的功德和其竞争对手缺点的竞选策略也被更具创新性的信息制造方式所补充。
The droning, top-down television ads touting a candidate’s virtues and his rival’s vices are now supplemented by far more creative message-making.
及时更新的信息及用户跟踪可以让品牌在发布广告时随时改变价格和预算，以调整广告策略。
Additionally, up-to-the-hour impressions and click tracking let advertisers quickly fine-tune ad campaigns by updating bids and changing budgets whenever they please.
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