最终的结果总是一样的，更低的市场营销费用、更少的风险。

The end results are always the same – lower market research costs and in turn, mitigation of risks.

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一般而言，培训费用和市场营销费用是首当其冲的削减对象。

The first areas to be cut are training and marketing.

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利洁时比去年增加了25%市场营销费用，而它的竞争者都在削减此项费用。

Reckitt increased its spending on marketing by 25% last year, when most of its competitors were cutting back.

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