所以，开展市场营销的风险管理对武烟和整个烟草行业重要而紧迫。
So it is very significant and urgent to explore marketing risk management for both Wuhan cigarette factory and the whole tobacco industry.
随着市场竞争的激烈，市场营销风险与日俱增，其突出表现在客户资信水平下降，货款拖欠严重。
As market is fiercely competitive, marketing risks grow with each passing day, especially with the clients capital credit declining and loan seriously defaulting.
营销的全球化、网络化和市场竞争的全球化，使我国企业的市场营销面临的风险因素更加复杂多变。
With the globalization and the netting of marketing and market competition, China's companies are facing more complex and variable risk factors.
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