首先，什么是市场营销概念？

First of all, what is the marketing concept?

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市场营销概念有几个重要因素，但其中最重要的两个因素是：了解消费者导向和适应系统处理方式。

There are several elements to a marketing concept, of which the two most important are understanding consumer orientation and adapting a systems approach.

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本文介绍了绿色市场营销概念并从产品策略、分销渠道策略、价格策略、促销策略四个方面阐述了中国服装企业经营绿色服装产品的策略。

This paper introduced the concept of green marketing and illustrated the tactics for clothing enterprises to manage green clothing from four aspects such as product tactics, price tactics, etc.

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