本文拟在区域经济学和市场营销学的理论基础上，结合徐州工程机械集团的实际情况，对区域市场和区域市场营销活动进行研究。
This article interprets the regional markets and marketing activities on the basis of regional economics and the theory of marketing in the case of Xuzhou Construction Machinery Group(XCMG).
企业营销及市场竞争不仅需要市场营销学作为理论基础，而且需要服务管理学作为行动指导。
The business management and market competition not only need Marketing as the theoretical basis, but also Service management as action guide.
市场营销学是一门建立在经济科学、行为科学、管理科学和现代科学技术基础之上的应用科学。
Marketing is an application science based on the economic science, behavioral science, management science and modern technology.
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