涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
第三章，通过不同的指标对开放式基金市场购买者群体进行细分，然后研究如何进行细分市场的选择和定位。
Chapter three, subdivide buyer's colony of open-ended fund market through different indexes, then study how to subdivide the choice and localization of the market.
第六章是制订企业的市场竞争战略，根据企业的经营定位和市场细分，对不同类型的产品选择了不同的经营战略并付之实施。
The chapter VI is to make market competition strategy and choose proper management strategy with execution according to enterprise's management position and market subsection.
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