要确保那些文案的文化背景正出自目标市场区域。
Make sure the writer is from the cultural background he or she is trying to reach.
当面对不同的商业市场的时候，我的文案经常会参照一些写作风格指南。
When targeting a specific market, our web writers frequently refer to style guides.
外部市场调研主要采用问卷调查、文案研究、深入访谈和二手资料研究等方法；
Outside market survey adopted questionnaire investigation, case study, deep interview and the study of second-hand materials etc.
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