市场挑战者是指在行业中占据第二位及以后次位，有能力对市场竞争者和其他竞争者采取攻击行动，希望夺取市场领导者地位的公司。
根据各个证券公司的不同竞争地位，制定不同的市场营销战略，分为市场领导者战略、市场挑战者战略、市场追随者战略和市场补缺者战略。
According to the competitive position of each company, there are 4 different marketing strategies: market leader, market challenger, market follower and market supplier strategy.
目前对快译通产品适用的营销战略是目标聚集、市场挑战者和产品开发战略。
The marketing strategies suitable to Kuaiyitong are goal gathering, marketing challenger and product developing strategies.
从搞好市场营销的要求出发，对博弈论在创建营销价值网、帮助市场挑战者正确决策、科学选择总体进攻战略等方面的应用进行探讨。
In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.
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