从CBA联赛的文化建设及其市场互动作用看，篮球物质文化和行为文化在参与市场交易活动时，表现为其有形资产和无形资产的价值实现。
The market trade between basketball tangible and intangible assets in CBA league Match lies in the realization of their values with respect to culture building and market interaction in the league.
互动: 虽然就业市场低迷，但你最近是否说过“我不干了”的话？
Talkback: Have you recently said "I quit!" despite the dismal job market?
由于越来越多操作层面的工作都是直接通过网络或社交媒体与消费者进行互动，市场营销与其它功能之间的界线也越来越模糊。
The marketing lines have blurred with other functional areas as more operational job titles interact directly with consumers through the Internet or social media.
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