尼尔森媒体研究机构称，上周二晚，福克斯电视网的当红选秀比赛《美国偶像》的收视率击败了同期直播的冬奥会节目，观众人数分别是2700万和1600万。

Fox's phenomenally successful contest crushed the Olympics in head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.

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尼尔森估计，目的地的媒体总支出中仅有1.55%投放于互联网广告。

Nielsen estimates that only 1.55 percent of the total destination media expenditure was spent on Internet advertising.

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Telephia公司总部设在旧金山，是电信和移动媒体联合市场消费研究领域的领军企业。 这次收购为尼尔森提供了一张估计价值为3500亿美元的移动媒体测量市场入场券。

Nielsen to Acquire Telephia, Inc., the Leading Source of Consumer Research for the Telecom and Mobile Media Markets

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