公益事业是影响社会良心的平衡器，公益广告彰显其对人类良知的责任和对人类生存环境与质量的关怀。
The public welfare is the equalizer of social conscience, public service advertisements to highlight its responsibility for the conscience of mankind and the human environment and quality of care.
旅游业所带来的消极影响与游客不负责任行为直接相关，且集中表现为对目的地环境、社会文化和经济的影响等几个方面。
Closely related to the bad influence of tourist activity is the tourist irresponsible behavior, which focuses on environment, society, culture and economy in the destination.
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