品牌是消费者对产品的认知，它是企业、产品和购买者之间关系的载体。

Brand means how the consumer cognize the enterprises and its products, it is the relationship between enterprises, products and buyers carriers.

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企业品牌是公众对企业及其成熟的产品、完善的服务、良好的形象、美好的文化、优秀的管理等等所形成的认知和评价。

Corporate brand is the public's business and its mature products, perfect service, good image, good culture, good management, and so the formation of perception and evaluation.

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