消费者在积极的情绪状态下对产品的评价比不处于此种状态时要更好。
Consumers in a positive mood state evaluate products in more of a favorable manner than they would when not in such a state.
金融机构可以利用客户在企业外部交流时对产品的评价。
Financial services firms can leverage what the consumer is saying about their product outside the company with other customers.
在西方品牌名称被译成中文的情况下，消费者对文化交融的综合反应会如何影响其对产品的评价，这项研究对此作出了调查。
The study examines how integrative responses to culture mixing, in the context of Western brand names translated into Chinese, can influence consumer evaluations of products.
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