家族品牌又称群体品牌，是企业决定其所有产品都统一使用一个品牌名称，形成一个品牌系列。
拥有着11位二十多岁的和十多岁的第四代杰尼亚人，埃麦尼吉尔多·杰尼亚看起来还将保持为一个家族品牌。
With 11 members of the fourth generation now in their 20s and teens, Ermenegildo Zegna looks like remaining a family affair.
10岁起他们就开始出席人生的第一次家族会议，15岁时他们就应理解自己作为家族品牌保护者的角色。
By 10 they go to their first family meetings, and by 15 they are expected to understand their role as protectors of the brand.
它正在经历转型——这是一个旨在打造全球品牌的家族企业。
It's going through a transition—it's a family-run business aiming to build a global brand.
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